BP807PSemester 81 creditsPractical
Pharmaceutical Marketing Skills (Practical)
Complete unit-wise syllabus for BP807P as per the PCI B.Pharm NEP 2020 curriculum (Semester 8 — AI Ethics + Clinical + Final Research).
URL:
https://pharmacode.vercel.app/syllabus/semester-8/bp807p-pharmaceutical-marketing-skills-practical/Course Objectives
- Introduce students to the fundamentals of pharmaceutical marketing, focusing on the industry-specific strategies and tactics.
- Gain insight into the stages of a pharmaceutical product’s lifecycle, from development to commercialization.
- Discuss the critical role of regulations, ethical considerations, and compliance issues in marketing pharmaceutical products.
- Equip students with skills to design marketing strategies for pharmaceutical products, considering various market segments and stakeholder needs.
- Introduce various sales techniques and communication skills needed to build relationships with healthcare professionals and other stakeholders.
Unit-wise Syllabus
1 Units1
Laboratory Practicals & Experiments (30 Hours)30 Hours- 1. Conduct a comparative study of Indian and global pharmaceutical marketing approaches.
- 2. Study and classify different marketing communication styles in the pharmaceutical industry.
- 3. Design and conduct primary market research on prescription pharmaceutical products and analyze the data.
- 4. Design and conduct primary market research on OTC products and analyze the data.
- 5. Create and deliver a product detailing presentation for healthcare professionals.
- 6. Design a patient education program or presentation for pharmaceutical products targeting consumers.
- 7. Develop and present communication strategies for OTC products for both healthcare professionals and consumers.
- 8. Design a product promotion scheme and create a brand strategy for a pharmaceutical product.
- 9. Develop a sales strategy for a pharmaceutical product focusing on distribution channels and promotional tactics for retailers/distributors.
- 10. Design a mock-up or prototype of an e-commerce website for pharmacy.
- 11. Design a digital marketing campaign for a pharmaceutical or cosmetic product using social media, email marketing, and SEO techniques.
- 12. Create a product positioning statement including the Unique Selling Proposition (USP) for a new pharmaceutical product.
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Recommended Textbooks & References
- 1. Crompton, J. L. and Lamb, C. W. Marketing Government and Social Services. Wiley.
- Herger, M. Pharma Marketing Excellence: Strategy, Tactics and Implementation. CRC Press.
- Jain, S. K. Pharmaceutical Marketing Management. CBS Publishers & Distributors.
- Kotler, P. and Keller, K. L. Marketing Management. Pearson.
- Kotler, P., Shalowitz, J. and Stevens, R. J. Strategic Marketing for Health Care Organizations. Jossey-Bass.
- Malhotra, N. K. Marketing Research: An Applied Orientation. Pearson.
- Panda, T. K. Sales and Distribution Management. Oxford University Press.
- Porter, M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
- Smith, M. C. Pharmaceutical Marketing: Strategy and Cases. Pharmaceutical Products Press.
What's coming next on this page
- Previous year question papers (PYQ)
- Topic-wise short notes and revision summaries
- MCQs and self-assessment quizzes
- Suggested external resources and video tutorials
Other subjects in Semester 8
BP801TEthical Considerations and Translational Applications of AI in PharmacyBP802TClinical PharmacotherapeuticsBP803TIndustrial Pharmacy and Facility DesignBP804TPharmaceutical ManagementBP805TSterile Dosage Forms and Novel Drug Delivery SystemBP806T AECAEC Elective — Pharmaceutical Packaging / Supply Chain / Industrial Safety / Traditional Healing / AR-VR Pharma 4.0 / Herbal CosmeticsBP808PSterile Dosage Forms and Novel Drug Delivery System (Practical)BP809P VACVAC Elective — Cleaning Validation / Basic Training in Aseptic Handling Techniques / Impurity Profiling (Practical)BP810RPResearch Project (Final Submission)