BP804TSemester 82 creditsTheory
Pharmaceutical Management
Complete unit-wise syllabus for BP804T as per the PCI B.Pharm NEP 2020 curriculum (Semester 8 — AI Ethics + Clinical + Final Research).
URL:
https://pharmacode.vercel.app/syllabus/semester-8/bp804t-pharmaceutical-management/Unit-wise Syllabus
5 Units1
Principles of Management in Pharmaceutical Organisations6 Hours- Principles of management: POSDCORB (planning, organising, staffing, directing, coordinating, reporting, budgeting); Fayol's 14 principles applied to pharma organisations
- Organisational structures in pharma: functional, divisional, matrix, project-based; advantages and disadvantages; typical pharma company org chart
- Strategic management: SWOT analysis; Porter's five forces applied to pharmaceutical industry; business environment analysis; strategic planning for pharmaceutical companies
2
Human Resource Management in Pharma6 Hours- Recruitment and selection in pharmaceutical industry: job description preparation, sourcing channels, selection process (technical interviews, psychometric tests)
- Training and development: GMP training; skill gap analysis; training matrix; on-the-job vs. classroom training; e-learning in pharma; training record documentation
- Performance appraisal systems: KPI-based evaluation; 360-degree feedback; performance improvement plans; employee motivation theories (Maslow, Herzberg) applied to pharma workforce
3
Supply Chain and Inventory Management6 Hours- Pharmaceutical supply chain: procurement, warehousing, distribution, retail — structure and challenges; Good Distribution Practice (GDP)
- Inventory management techniques: ABC analysis (based on value), VED analysis (vital-essential-desirable), HML analysis (high-medium-low cost), SDE analysis (scarce-difficult-easy availability)
- EOQ (Economic Order Quantity) calculation; safety stock determination; just-in-time (JIT) inventory; FIFO and FEFO in pharmaceutical warehousing; serialisation and track-and-trace
4
Pharmaceutical Marketing6 Hours- Pharmaceutical marketing: product life cycle management; pricing strategies in pharma (cost-based, value-based, penetration, skimming); pharma market segmentation
- Drug promotion: ethical vs. unethical promotion practices; WHO ethical criteria for medicinal drug promotion; MCI guidelines on pharma promotion to healthcare professionals
- Product launch strategies: pre-launch, launch, post-launch activities; key opinion leader (KOL) development; medical representative training; digital marketing in pharma
5
Pharmaceutical Entrepreneurship6 Hours- Entrepreneurship in pharmaceutical sector: opportunities in API manufacturing, CDMO, generic formulation, nutraceuticals, biotech start-ups, pharma SaaS
- Business plan preparation: executive summary, market analysis, product/service description, operational plan, financial projections; pharma business plan case studies
- Startup funding: bootstrapping, angel investment, venture capital, government grants (BIRAC, DST-NIDHI); IPO process; M&A (mergers and acquisitions) in pharmaceutical sector
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What's coming next on this page
- Reference textbooks and recommended reading list
- Previous year question papers (PYQ)
- Topic-wise short notes and revision summaries
- Suggested external resources and video tutorials
Other subjects in Semester 8
BP801TEthical Considerations and Translational Applications of AI in PharmacyBP802TClinical PharmacotherapeuticsBP803TIndustrial Pharmacy and Facility DesignBP805TSterile Dosage Forms and Novel Drug Delivery SystemBP806T AECAEC Elective (Pharma Packaging / Supply Chain / Industrial Safety / Traditional Healing / AR-VR Pharma 4.0 / Herbal Cosmetics)BP807P + BP808PPracticals — Pharmaceutical Marketing Skills + Sterile Dosage Forms + VAC ElectiveBP810RPResearch Project (Final Submission)